Boosting Creativity and Innovation To Increase Business Profits
DOI:
https://doi.org/10.61166/regulate.v3i3.81Keywords:
Creativity, Innovation, Business Profits, Competitiveness, Business Development.Abstract
This study aims to determine the importance of creativity and innovation in increasing business profits. In the era of increasingly intense business competition, business owners are required to create new ideas and make continuous improvements so that their businesses can continue to grow and compete in the market. This study uses a library research method with a descriptive analytical approach. The data were obtained from various written sources such as books, scientific journals, research articles, and other supporting documents related to creativity, innovation, and business development. The results of the study show that creativity plays a role in producing unique products, marketing strategies, and services that can attract consumer interest. Meanwhile, innovation helps business owners improve product quality, operational efficiency, and the utilization of digital technology to expand market reach. Creativity and innovation also influence business competitiveness, customer satisfaction, and consumer loyalty, which ultimately have an impact on increasing sales and business profits. Therefore, creativity and innovation are important strategies that must continue to be developed by business owners so that businesses can survive, grow, and achieve optimal and sustainable profits.
References
Ardana, A., Chintia, A., Rahma, Z., Sitorus, S. I., Lubis, S., Hutasuhut, S., Medan, U. N., & Produk, D. S. (2025). PENGARUH KREATIVITAS PRODUK TERHADAP. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 10(5), 1–19. https://doi.org/https://doi.org/10.30651/jms.v10i5.29384
Firmansyah, I. (2025). No Title 済無No Title No Title No Title. ANALISIS ISI PESAN DAKWAH NAHDLATUL ULAMA MELALUI MEDIA SOSIAL INSTAGRAM @nuonline_id, 2, 306–312.
Harini, S., Silaningsih, E., & Putri, marwah eka. (2022). Pengaruh Orientasi Pasar, Kreativitas dan Inovasi Produk terhadap Kinerja. JURNAL INSPRASI BISNIS & MANAJEMEN, 6(1), 67–82. https://doi.org/10.47467/visa.v4i3.3813
M.husnullail, Jailani, M. syahra., & Asbui. (2024). Teknik Pemeriksaan Data Dalam Riset Ilmiah. Genta Mulia, 15(2), 70–78.
Manilang, E., Desi, E. N., & Belo, Y. (2025). “Inovasi Dan Kreativitas Dalam Kewirausahaan.” Jurnal Ilmiah Mahasiswa, 3(1), 82–92. Kompasiana.com. “Inovasi Dan Kreativitas Dalam Kewirausahaan.” KOMPASIANA, 11 July 2021, www.kompasiana.com/muhammadyazidkurnia1289/60eb281e06310e0f25262892/inovasi-dan-kreativitas-dalam-kewirausahaan. Accessed 27 Oct. 2023.
Muhammad Ryan Fauzi, K. mandala. (2019). PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN INOVASI PRODUK TERHADAP KEPUASAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN. E-Jurnal Manajemen, 8(11), 1–21. https://doi.org/https://doi.org/10.24843/EJMUNUD.2019.v08.i11.p18 ISSN
Noviani, L. (2020). Pengaruh Inovasi Produk, Kreativitas Produk, dan Kualitas Produk terhadap Keunggulan Bersaing (Studi Kasus pada Kerajinan Tikar Eceng Gondok ”Liar”). Jurnal Manajemen Danbisnis (Jumanis), 2(1), 2076–2086. https://doi.org/10.47080
Nurlela, Syarifah, K. (2025). Peran Inovasi Dan Kreativitas Dalam Meningkatkan Keberhasilan Wirausaha. Journal RIBH, I(1), 1–12. https://journal.sychostrategy.com/index.php/rbh/article/view/12
Stefanie, Edwin Sugesti Nasution, H. S. (2026). Literature Review : Pengaruh Inovasi Produk dan Keunggulan Kompetitif Terhadap Kinerja Usaha pada UMKM Fashion di Indonesia. Jurnal Penelitian Nusantara, 2(5), 1–13. https://doi.org/https://doi.org/10.59435/menulis.v2i5.1129
Syarif Hidayatullah, D. P. (2025). Journal of Applied Economics and Business Global. E-Journal.Nusantaraglobal.Ac.Id/Index.Php/Jaebg/Index, 1(1), 1–8. https://doi.org/https://doi.org/
Undari Sulung, M. M. (2024). Jurnal Edu Research Indonesian Institute For Corporate Learning And Studies (IICLS) Page 25. Jurnal Edu Research : Indonesian Institute For Corporate Learning And Studies (IICLS), 5(3), 110–116.
Wijaya, R. A., Ilhama, N., & Paramastri, B. (2019). Pentingnya Pengelolaan Inovasi Dalam Era Persaingan. Jurnal Manajemen Dan Bisnis Indonesia, 5(2), 1–11.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Naili Zakiyah, Sufiya Sufiya, Adiba Maulidiah
This work is licensed under a Creative Commons Attribution 4.0 International License.
